
The Come Back Culture

OVERVIEW
Create a culture your guests love.
Everything equal, customers choose whether they will return based on the feeling they get when interacting with your brand. Research reveals that many customers will go through the trouble of switching brands due to a bad customer experience. Great businesses know how to make a customer feel seen, understood, and valued. Those satisfied customers trust you more and come back--and they tell their friends. Backed by plenty of on-the-ground research and illustrated with real-life examples, The Come Back Culture shows you how to create an experience that keeps people coming back for more. It shows you how to:- build a hospitable team
- know your guest
- create moments that impress
- recover quickly when things go wrong
- and more
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